Web design for roofers that shows your work and wins local jobs
Build your roofer website in about 2 minutes. Free for a whole month, then £299 once if you keep it. No monthly fee, no card.
Web design for roofers at Tradewebsite.uk costs £299 once: a roofer builds a one page roofing website free in about 2 minutes, uses it free for 1 month, and pays only if they keep it. The site shows your roof photos, the work you take on, the towns you cover and the insurance, guarantee and memberships you hold, with call, WhatsApp and email buttons, hosting included and no monthly fee.
Nobody can climb up and inspect your last job, so a homeowner judges you on what they can see before they ring. Below: what they check, how to show NFRC or CompetentRoofer membership properly, and the photos that do the selling.
Built to show your work before customers commit
Nobody can inspect their own roof, so they judge a roofer on what they can see. Clear photos of finished work turn a cautious enquiry into a confident booking.
Show the work
A gallery of completed roofs and before-and-after shots, the most convincing proof you can give a customer.
Beat cold callers
A proper website makes you the trustworthy choice over someone knocking the door uninvited.
Easy to book
WhatsApp and email buttons plus a clear service area, so a customer with a leak reaches you fast.
What you get for £299
A complete one page website for your roofing business. You build it free in about 2 minutes, use it free for 1 month, and pay £299 once only if you keep it. No monthly fees.
- A clean one page roofer website
- Mobile friendly and fast loading
- WhatsApp and email enquiry buttons
- Your services and the areas you cover, clearly listed
- A photo gallery to show off completed work
- Free to build and free to use for 1 month, no card needed
- Put live on your own address within 24 hours of payment
- Hosting and a free subdomain (yourbusiness.tradewebsite.uk) included
- No monthly fees, the site is yours
Roofer website
Free to build and free for 1 month, no card needed. Keep it and you pay once, and the website is yours. If you do not pay, it is switched off and nothing is charged.
What does a homeowner check before ringing a roofer?
The National Federation of Roofing Contractors (NFRC) tells homeowners to get up to three contractors to look at the job, not to take the cheapest quote automatically, to get the quote in writing, to ask for a guarantee and to agree payment terms before work starts (NFRC advice on choosing a contractor, checked October 2026). Your website should answer each of those before the customer has to ask.
| What the homeowner wants to know | What your roofer website should show |
|---|---|
| Is this roofer any good? | Before and after photos of real local jobs, each captioned with the job and the town. |
| Do they do my kind of job? | A plain list: repairs, re-roofs, flat roofs, guttering, fascias and soffits, chimneys and leadwork. |
| Do they cover my area? | The towns you work in, named, not just "and surrounding areas". |
| Are they insured and registered? | Insurance, plus any membership (NFRC, CompetentRoofer, TrustMark, FMB) with the number so it can be checked. |
| What if something goes wrong later? | How long your guarantee on work lasts, in your own words. |
| Will I get a written quote? | A line saying how you quote: site visit, written quote, what the price includes. |
| How do I reach them? | Call, WhatsApp and email buttons at the top, not buried at the bottom. |
In the Tradewebsite.uk builder, roofers get tick boxes for fully insured, emergency call outs, waste taken away, TrustMark and Federation of Master Builders, plus a guarantee field. There is no NFRC or CompetentRoofer tick box yet, so you add those in your own words once the site is built (tap any wording to change it). For the full list of sections, see what to put on a one page trade website.
Should a roofer show NFRC or CompetentRoofer on their website?
Yes, if you are a current member, because these are the two names that mean something specific in UK roofing. Put the logo and your number side by side, and never show a scheme you have left or never joined.
- NFRC is the National Federation of Roofing Contractors. NFRC says its members must pass an inspection before joining and are inspected every three years after that, must follow its Members Code of Practice, and must show employers' and public liability insurance (NFRC, choosing a roofing contractor, checked October 2026).
- CompetentRoofer is one of two competent person schemes the government lists for "Replacement of roof coverings on pitched and flat roofs" (the other is NAPIT), per the GOV.UK competent person scheme list, updated 17 September 2026. Registration lets a roofer self certify that roof covering work meets Building Regulations, so the customer does not have to deal with Building Control.
- Why it matters on a re-roof. NFRC's homeowner advice says that when 50% or more of the roof area is being refurbished, the customer must use a contractor registered with the NFRC Competent Person Scheme or contact Local Authority Building Control before work starts. If you are registered, say so next to your re-roof service, because it takes a job off the customer's list.
- Guarantees. NFRC recommends homeowners buy an Insurance Backed Guarantee, which backs up but is independent of the roofer's own guarantee. If you offer one, name it on the site. If you do not, state your own guarantee plainly and do not dress it up as insured.
A badge on its own is a picture anyone can copy. A badge with a number a customer can look up is proof. My guide to showing trade accreditations online has the wording that works.
Which before and after photos win roofing jobs?
The ones a homeowner can compare at a glance: same spot, same angle, before and after. Roofing is the trade where the customer sees least of the finished work, so your photos stand in for the inspection they cannot do.
- Pairs from one spot. Stand in the same place for the before and the after so the change is obvious, a mossy roof with slipped tiles next to a clean new one.
- The detail that shows care. Lead flashing round a chimney, a neat ridge line, a flat roof edge trim. Close ups like these show the standard of your work.
- One wide shot from the street. That is the view the homeowner and the neighbours see, so it is the view they understand.
- A one line caption. "Re-roof in natural slate, Bexleyheath" says more than a bare picture. Name the town, never the house number.
- Only your own work. No stock photos and no photos lifted from a supplier brochure. Customers can tell, and it undoes everything else on the page.
The builder takes up to 6 work photos with captions, and if your business is on Google it can pull in your existing Google photos for you. More on shooting them on a phone in how roofers and gardeners can use photos to win more jobs.
How should a roofer website handle storm damage and emergency work?
Say it plainly if you do it, and leave it off if you do not. After a storm, people search on a phone with water coming through the ceiling, and they ring whoever makes it obvious they handle leaks and storm damage.
- The Tradewebsite.uk builder has an "Emergency call outs" option for roofers. Tick it only if you answer the phone for those calls.
- The builder's roofer services start with "Roof repairs", described as "Slipped or broken tiles and slates, leaks and storm damage." Those are the words people use for the problem, so keep them.
- Do not promise a response time or 24 hour cover you cannot keep. A missed promise in an emergency turns into a bad review.
- NFRC expects a written quote except possibly for small emergency repairs, so it is fair to say you price urgent jobs on the day.
For the rest of the emergency playbook (Google hours, answering fast, call-out pricing), read how to get more emergency call-out work.
What mistakes do roofers make online?
The same handful come up again and again, and every one of them costs calls.
- No photos, or photos that are not yours. In a trade sold on trust, an empty gallery reads as "nothing to show".
- Badges without numbers. A row of logos with no registration numbers looks like it could have been copied.
- Only a Facebook page. Fine as a bonus, but you do not control it and plenty of homeowners never open Facebook. See social media vs a website.
- The phone number at the bottom. A customer with a leak will not scroll. Call and WhatsApp buttons belong at the top.
- "Cheapest in the area". NFRC tells homeowners not to take the cheapest quote automatically, so leading on price works against you. Lead on proof instead.
Is a one page site enough for a roofer, or do I need an agency?
For most sole traders and small roofing firms, one clear page with photos, services, areas and contact buttons covers what a homeowner checks. Be honest with yourself about which of these fits.
| Option | Better for | Watch out for |
|---|---|---|
| Tradewebsite.uk | A roofer who wants a clean one page site built in minutes and paid for once. | One page only. No separate page per town or per service, and no blog. |
| A web design agency | A larger roofing firm that wants many pages, written content and ongoing SEO work. There, an agency is the better choice. | A bigger bill, and often a monthly fee for hosting and changes. Ask who owns the site if you leave. |
| Directory profile only | Leads from people who search inside that directory. | You rent the profile, it sits next to competitors, and it stops when you stop paying. See a website vs Checkatrade and MyBuilder. |
| Facebook page only | Posting jobs to people who already follow you. | Not yours, and not where most homeowners check out a roofer. |
What does a specialist roofing web designer charge?
Many do not publish a price. One Base Media, which lists roofers among the trades it builds for, shows none on its trades page (One Base Media, checked October 2026). One that does is DotGo: its web design for roofers page (checked October 2026) starts at £499 plus VAT to build the Lite website, then a monthly fee that the same page shows as £37, £42 and £45 a month in different places, covering domain, email, support and backups, with a build time of about 2 to 6 weeks.
| Up front | Each month | After 3 years | |
|---|---|---|---|
| Tradewebsite.uk | £0 (free for 1 month), then £299 once | £0 | £299 |
| DotGo Lite website | £499 plus VAT | £37 to £45 | about £1,831 to £2,119 (build VAT not included) |
DotGo includes business email and can build more than one page, and it does the building for you. If you want several pages and an email address handled by someone else, a package like that is the better fit. If you want one clear page with your roof photos and a phone button, paid for once, build it free here.
Can a roofer get a website with no monthly fee?
Yes. Tradewebsite.uk charges £299 once for a roofer website, and hosting is included, so there is nothing to pay each month. The only ongoing cost is your own domain name if you want one, which a registrar charges roughly £8 to £15 a year.
A pay monthly website keeps charging for as long as the site is up. Here is how a one-off fee compares with a £20 a month plan (an example figure for the arithmetic, not a named provider):
| After 1 year | After 2 years | After 3 years | |
|---|---|---|---|
| Tradewebsite.uk, £299 once | £299 | £299 | £299 |
| A £20 a month plan | £240 | £480 | £720 |
Domain costs are left out of both rows because you pay a registrar for the domain either way. How it works, start to finish:
- Open the builder and pick Roofer.
- Enter your business name, town, the roofing work you take on and your phone number. You can pull in your Google reviews and photos if you are on Google.
- Your site is built while you watch. Tap any wording to change it.
- Use it free for 1 month. No card is asked for.
- Keep it for £299 once and it goes live on your own address within 24 hours of payment. If you do not pay, it is switched off and nothing is charged.
Comparing other options? See the cheapest website builder for tradespeople, with 3 year costs.
Roofer website FAQs
Common questions from roofers. Anything else? send me a message.
How much does web design for roofers cost?
Web design for roofers at Tradewebsite.uk costs £299 once, with hosting included and no monthly fee. You build the one page roofing website yourself, free, in about 2 minutes, and use it free for 1 month with no card taken. If you do not keep it, it is switched off and nothing is charged. See the full cost breakdown.
Why do roofers need a website?
A homeowner cannot climb up and judge your last job, so they judge you on what they can see before they ring: photos of finished roofs, the work you take on, the towns you cover, and whether you are insured and registered. A website puts all of that on one page you control, which a doorstep cold caller cannot match. See also: do tradespeople need a website?
Should I put the NFRC or CompetentRoofer logo on my roofer website?
Only if you are a current member, and put your membership or registration number next to it so a customer can check it. NFRC is the National Federation of Roofing Contractors. CompetentRoofer is a government authorised competent person scheme for replacing roof coverings on pitched and flat roofs. Showing a scheme you do not belong to is misleading and easy to catch out. More on this in showing trade accreditations online.
What photos should a roofer website have?
Before and after pairs taken from the same spot, one wide finished shot per job, and a close up of the detail work such as leadwork, ridge tiles or a flat roof edge. Caption each with the job and the town, never the full address. The Tradewebsite.uk builder holds 6 work photos with captions. My guide to photos for roofers covers how to shoot them on a phone.
Can my roofer website say I do emergency and storm damage repairs?
Yes, if you really take those calls. The builder has an Emergency call outs option for roofers. Tick it only if you answer the phone for leaks and storm damage, and do not promise a response time you cannot keep. Related: how to get more emergency call-out work.
How much do specialist roofing web designers charge?
Many do not publish a price. DotGo, one that does, lists its Lite website for roofers from £499 plus VAT to build, then a monthly fee shown on its page as £37 to £45 a month (checked October 2026), which comes to roughly £1,831 to £2,119 over 3 years before VAT on the build. Tradewebsite.uk costs £299 once for a one page roofer website, with no monthly fee.
Is there a roofer website with no monthly fee?
Yes. Tradewebsite.uk charges £299 once for a one page roofer website, with hosting included and no monthly fee. The only ongoing cost is your own domain name if you want one, which a registrar charges roughly £8 to £15 a year.
Build your roofer website free
Show your roofs, show your numbers, make it one tap to ring you. Free for 1 month, then £299 once if you keep it. No monthly fees.
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